Work From Home By Doing It
The importance of immediate, voluminous, daily action has been documented many times already, but it is so important that it is worth writing about time and time again. The breadth and scope of this website is catered towards those who either work from home, or are thinking about working from home. As such, the examples in this article come from the world of business. However, they can be applied to any other aspect of life.
Marketing is the pulse of business. There is not question that without marketing at some point in time, a business will see its demise. However, sometimes people who own home businesses will wait until they have written the perfect advertisement or sales message before they send out even one ad. They also spend weeks making sure their website is beautifully designed with all the latest refinements. In the meantime, good selling time is passing them by. They will never get this time back. Their product may even be out of date before they are happy with the advertisements. By the time they have everything perfect and ready to go, they may run out of capital and be forced to close down their home business.
I can think back to an example put forth by the late Corey Rudl. He urged not to worry about creating the perfect website, but rather to just get one up. He learned the rule from his dad who owned a website selling Ferrari car badges which was very ordinary, but it was making money. Why? Because the elder Rudl did not let good selling time go to waste.
This might be surprising to you, but Michael Bloomberg, you know him as the billionaire Mayor of New York, credits his success to getting going without spending too much time planning. Bloomberg was quoted as saying, "While others plan how to plan for months, we act from day one."
Well known work from home entrepreneurs Dave and Heidi Perry talk about a fairly average businessman, and very average marketer to whom they simply refer as "Jack."
Jack's motto was: "Doin' it, Doin'it, Doin'it." In other words, Jack always needed to be doing something which created forward momentum. This included doing anything, everyday, towards achieving his marketing goals. Jack just kept plugging away each day with his marketing, even if this meant that the format of his sales brochures and forms were not the greatest. He simply did not believe in giving up good selling time in order for the format to be improved. Rather, he believed in "Doin' it", even if he was not quite ready to do so.
Jack's "Doin' it" school of thought and consequential behavior eventually made him a multi-millionaire, and a leader in his niche. He admitted that he was not very profound, and at times a bona fide idiot, his actions personified words and behavior which lead many to trust him, and follow his lead.
Where Jack was far from an idiot was his knowledge that in order to get a desired outcome, he actually had to take action. Jack also knew that if his audience would just do something, no matter how big or how small, each and every day towards their goals, they would also achieve their goals.
The key message which you need to take away from "Jack", is that you cannot wait until you have enough money, perfect advertising materials, or stockpiles of products to sell before you start taking steps to work from home. Just start with what you have, and do something each and every day to achieve your goals. Just start, "Doin' it!", and stop wasting good selling time.
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