Work From Home - Take Advantage of Keyword Sniping

Many people are looking for the fastest and cheapest way to make money at home online, and the most efficient way to achieve SEO optimization. The best way - known as "Keyword Targeting" and sometimes referred to as "Keyword Sniping", is misunderstood.

Keyword targeting involves using keyword phrases of three or more words - called "long tail keywords" - to target the subject matter of the product being sold.

Yet many people also misunderstand how the term "long tail keywords" got its name. The name didn't come from the fact that the phrases are long. It comes from a graph of search volume against phrase popularity.

Imagine a simple graph of search volume (low to high) on the vertical scale, and phrase popularity (high to low) on the horizontal. On that scale, broad, popular keywords that are one or two word phrases would have both high popularity and high search volume (and also MASSIVE competition). On the other hand, very narrow, specific multi-word phrases would have lower popularity and search volume - and of course, lower competition.

For example, the phrase "weight loss" is extremely broad and popular. But with 347 million competitors, it would be impossible to rank on the first page of Google. If you lengthen the phrase, though, the competition goes down dramatically. For example, the phrase "weight loss after pregnancy" has just over forty-thousand competitors as of this date, however the phrase "weight loss programs after pregnancy" has only eight competitors right now.

If you were to place this trend on our imaginary graph, you would find that the broad, popular one or two word phrases would be at the very top. You would then see a very steep "suicide ski jump" type curved slope come down as the keyword phrases become narrower and more focused.

The name "long tail" comes from the position of these longer, more specific keyword phrases on the long tail of the graph. These phrases are far more numerous than the short, broad ones, and they each have far less competition. That's why they are absolutely necessary for any success in making money fast on the Internet.

Of course, they each have far less search volume. But taken together, you can accumulate fairly decent search volume if you have enough of them together in your article marketing campaign. More importantly, you stand a fair chance of ranking on the first page of Google with some of them because the competition is so low.

So far, this has all been theoretical. The question is - does any of it really work? You will find that intuition and instinct, as well as experience will all be factors. But this is where most people misunderstand how to target.

Just looking at the competition versus monthly search volume isn't enough. The truth is that unless you rank on the fist page of Google for your long tail keyword phrase (preferably "above the fold") you are not going to get ANY traffic. In order to do that, you have to study the nature of the top ten competitors for each long tail phrase you are targeting. If each one has a Google Page Rank (PR) of 4 or better, and each one has numerous backlinks from credible sites, you are going to have problems.

Some who are experienced in "keyword sniping" will be able to pick out these phrases. They will have a good trade off of competition versus search volume, but they will also be able to compete in the top ten slots.

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